Overview:
As one of the last remaining free admission zoos in the country, Lincoln Park Zoo is committed to inspiring children and adults alike to learn about and protect biodiversity. To guide their evolution, the zoo developed “The Zoo of the Future” – an ambitious new 5-year strategic plan outlining how they will become innovative stewards for animals while fostering connections between people and wildlife.
Challenge:
Lincoln Park Zoo required a signature brochure piece that would powerfully communicate the themes and objectives of their new strategic plan. The brochure needed to evoke a sense of inspiration and excitement around the zoo’s vision, capturing the attention of key stakeholders like donors, members, and the local community.
Solution:
For the print production of this marquee brochure, Lincoln Park Zoo turned to M&G. We printed their unique 28.5 x 11 inch double gate fold brochure design using vivid UV inks on luxurious 100# Cougar Opaque Cover stock. The UV inks made the vibrant nature photography and colors pop off the page. The thick, opaque cover provided a substantial premium feel befitting the prestigious Lincoln Park Zoo brand.
Outcome:
With M&G’s expertise in UV printing combined with premium paper, this strategic vision brochure brings the zoo’s ambitious “Zoo of the Future” plan to life in a bold and impactful way. The high-profile piece communicates inspiration and excitement, rallying donors, members and the community around Lincoln Park Zoo’s transformative 5-year roadmap to becoming passionate animal stewards and educators.
M&G: Printer’s of the Amazing
When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration™ service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.